Kinetic typography for a TV commercial - 2024

This TV commercial is part of a global communication campaign for René Furterer, a premium cosmetic care brand. It presents Triphasic, a treatment that reduces hair loss, and highlights the advanced technology behind the brand’s products.

As a motion designer at ORÈS agency, I animated the commercial’s text elements, building on the footage and graphic intentions defined by the art directors. Centered on a futuristic cosmetics lab, the art direction blends a cyberpunk-inspired high-tech aesthetic with the minimalist elegance of luxury codes. The challenge was to convey this premium, high-tech world while keeping it accessible, using subtle neon effects and laser-like transitions.

After Effects