Explainer motion design for transport IA software - 2024

Mely.ia, a startup incubated at Centech, develops AI-powered administrative software for port authorities and maritime logistics operators. The video had to make the software's function and its ability to optimize workflows easy to understand, in order to make it more appealing.

I created the storyboard and handled production. The software is portrayed as a control tower, a metaphor that makes its function easy to grasp. To match the video's educational tone, minimalist visuals break down each step of the process into simple graphic shapes.

Illustrator / After Effects