Visual identity & logo animation - 2026

BMP (Bread Means Pain) is a music label rooted in rap culture. It wanted an identity that conveys its values of determination and emancipation.

I designed the complete visual identity, from the logo to its animation. The logo is built on gothic-inspired lettering, with sharp, geometric forms that express determination. It cuts a snake in two, a symbol of emancipation. The snake is also drawn geometrically, and its two severed ends suggest infinity. The palette is limited to black and red.

Illustrator / Blender / After Effects